12 months ago I very nervously agreed to begin development on our first self-published and self-funded game – Ninja Trials – a decision that scared the hell out of me as it was a total departure for the business. For the first time we’d be stepping outside our comfort zone of safe and dependable work-for-hire contracts and into the wild-west of selling direct to consumers. Nevertheless we boldly stepped into that new world confident in the knowledge that our creative brilliance would lead us to fame and fortune on the app store.
To be honest, Ninja-Trials didn’t set the world alight in terms of sales but it did teach us a hell of a lot and acted as the gateway to other projects such as our massive hit game for Red Bull: Kart Fighter – World Tour.
So,12 months later, I find myself making another decision that I never thought I’d make…
We’ve recently been working on a new bit of original IP, Stunt Guy – The Getaway (basically it takes our previous flash game – Freeway Fallguy – as it’s starting point, adds ridiculous amounts of awesomeness and puts it on iOS!). The game is looking pretty cool at the moment but we still had a question-mark over how we’d promote it if we were going to make any money out of it.
While discussing that problem we kept coming back to the same thing – that what we’re really good at is building fun games that we give away for free and that advertise something else. So… we thought… why not build one game to advertise another??? It seems logical that if advertising a soft drink in a game works then advertising another game should work even better?..
There was only one flaw in the strategy… we only have one game…
We were however confident that there was mileage in a series of “Stunt Guy”games, we just needed to settle on an idea and then get on with building it. Then it occurred to to us that, as an additional element, it might be interesting to develop the second game publicly? We figured that since we’re not really sure what we want the game to be or indeed which elements of the first game would prove to be popular we might as well get the world involved on the decisions – after all, what could possibly go wrong?!
So… more info to follow soon but in a nutshell – in 12 months I’ve gone form being hugely skeptical about risking our own IP in the app store to agreeing to build two games, one of which will be totally free of charge!
My how times change, lets just hope I haven’t gone completely mental!